Research---Food Packaging

Major Project Proposal

‘As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place.’ This is a slogan from a no-noise project at Selfridges cooperated with headspace. They trying to show the quiet power through retail and use less information and take off logos from famous products. It calls de-branded design. There is a well-known brand called MUJI has the same idea and has carry out for several years. The concept of MUJI is ‘Less is more’ they use the simple design, pure colors with a product information sticker on it. After tear off the sticker, it becomes quiet. I think a successful branding is costumers can still recognized what brand it is without logo.

 

In the major project, I am going to design a packaging for foods. There are already many colorful design for foods, so I decided to make it in a simple way.

I will use a fictitious bakery brand and design from logo, posters to packaging.  Try to present the high quality of foods. Focus on the modern eating behavior, the bakery will pursues healthy and uses organic ingredients, I wish to design the package simple but looks high quality. I think Japan is good at packaging things. They give everything a suitable packaging. Therefore, I will refer to books that talk about packaging and Japanese brands. Taking the simplicity spirit from it.

Reading/Research List

Chen Jiaojiao, Brands A-Z: MUJI, Southbank Publishing (2007)

Laurence K. Withers, How to Fold, Agile Rabbit; Pap/Cdr edition (2003)

Luke Herriott, The Packaging and Design Templates Sourcebook, Rotovision (2007)

Natalie Avella, Graphic Japan, RotoVision Book (2004)

PIE Books, Graphic Simplicity, PIE Books (2007)