Research---Food Packaging

Major Project Proposal

‘As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place.’ This is a slogan from a no-noise project at Selfridges cooperated with headspace. They trying to show the quiet power through retail and use less information and take off logos from famous products. It calls de-branded design. There is a well-known brand called MUJI has the same idea and has carry out for several years. The concept of MUJI is ‘Less is more’ they use the simple design, pure colors with a product information sticker on it. After tear off the sticker, it becomes quiet. I think a successful branding is costumers can still recognized what brand it is without logo.

 

In the major project, I am going to design a packaging for foods. There are already many colorful design for foods, so I decided to make it in a simple way.

I will use a fictitious bakery brand and design from logo, posters to packaging.  Try to present the high quality of foods. Focus on the modern eating behavior, the bakery will pursues healthy and uses organic ingredients, I wish to design the package simple but looks high quality. I think Japan is good at packaging things. They give everything a suitable packaging. Therefore, I will refer to books that talk about packaging and Japanese brands. Taking the simplicity spirit from it.

Reading/Research List

Chen Jiaojiao, Brands A-Z: MUJI, Southbank Publishing (2007)

Laurence K. Withers, How to Fold, Agile Rabbit; Pap/Cdr edition (2003)

Luke Herriott, The Packaging and Design Templates Sourcebook, Rotovision (2007)

Natalie Avella, Graphic Japan, RotoVision Book (2004)

PIE Books, Graphic Simplicity, PIE Books (2007)

Final

Minor Project Proposal Update

It has been one year since I came to UK. This country is still a stranger for me but more familiar than before. Though I already get used to the life, there are still so many things I haven’t explored. From a small country in Asia to a big historic country in Europe, I found some difference between these two cultures. Some made me laugh and some made me confuse, all of these small things gathered together to be my new life.

In the project, I am going to produce a guidebook of live in London as a student who is studying abroad. What gave me culture shock, how to avoid homesick and how this city looks like in my eyes. Sometimes I feel homesick when I am alone here, I use the communication application in my mobile or Skype to contact with my friends and families. It shorten the distance between us. I also cook by myself, although I am not pretty good in cooking I still try to cook some Chinese food by myself. Sometimes I can’t understand the British behavior and life style. I would like to share my experiences through this book, some ordinary but special experiences to me.

I will use illustrations to present this book. The main idea of this book is about culture shock and homesick, what I met in different culture and how do I stop homesick. And will including different topics “EAT”, “CONNECTION”, and “LIFE”. I love to exchange postcards with my friends, so the format will be the postcard style, twelve pieces, symbols I have been here for one year. I will put my personal opinions on the back of postcards. All postcards will be binding to a book.

To make this book, I need to give it a tittle, and design the typography style for it. I will try to combine English and Chinese letters, transform English letters into a Chinese character. All illustrations will be painting by the graphic tablet. I have never used it before, so it is a new challenge for me. I searched for other postcards book and I researched for many kinds of guidebooks that introduce London. I found some books as my references, one is a journal of travel around Taiwan Island, author traveled alone and painted what he saw or what he ate on a postcard. Readers can follow his route to travel and the size of book is suitable in pocket. Another book is Tired of London Tired of Life. It is a book that gives advices to who has tired of London what they can do everyday in London.

And the most necessary thing to me is to do a great time management that makes sure I can finish my project on time.